The Spirit of Rock & Roll

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Why is it that we in the music world see so many rebuilds and spin-offs of gear from 50’s, 60’s, and 70’s? With many other tools, designs, and practices, people move on and never look back. Take the television for instance. Not one person by choice would ever choose an ancient, black & white, dinosaur … Read more

Love It or Love It

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I think it’s safe to say that when it comes to our guitar’s root tone we can get a bit on the obsessive side. Tinkering and molding things until our heads are spinning, and always on the hunt to make things sounds better is something any “tone chaser” will always get stuck doing. But obsessive … Read more

A Pedal Junky’s Best Friend

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The wonderful world of stompboxes. What a magnificent thing it can be. For those of us who dabble in the art of noise nothing can be better. For me it is the hunt that attracts me to it all and keeps things exciting. The tweaking and experimenting of different sounds, the blending and pairing of … Read more

April Updates 2010

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Wow! What a busy busy schedule we’ve had around here the last couple months. The crazy cool gear just keeps on coming, and more and more amazing builders keep popping out of nowhere. I really thought 2010 was going to be mellow as far as new and innovative gear goes, but that has not been … Read more

Mar: Monthly Pick / Backbeat Electric

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We’ve had some awesome luck here at AWC hunting down and discovering a ton of killer sounding tone tools. Our first year saw many innovative, revolutionary, and one-of-a-kind music gadgets. Along with the pedal boom also came many many builders producing their take on vintage voiced effects pedals. If there’s one thing we can never … Read more